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Paul Zak: What makes people tick
42courses Podcast
The brain's valuation of experiences
The brain has a valuation mechanism for social and emotional experiences, where creating sufficiently valuable experiences can influence behavior. This mechanism has implications for addressing why certain experiences, such as going to the bank, are boring, and how to make them more interesting and exciting. This ties into marketing, entertainment, and the mapping of employee experience (EX) to customer experience (CX). The brain's immersive state involves a second-by-second valuation process, which requires significant metabolic resources and signifies a high level of care and attention.
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