The Importance of Personal Branding in the Face of Threats like AI

"Shelley is loved, trusted, known, and respected in his industry. AI can never take that away from him. Let's all work on building our presence, reputation, and authority to overcome threats like AI. Start by reading my book 'Known', the best-selling book on personal branding. As we see less ads and marketing, trust in people will increase, presenting a major opportunity for businesses. Activate the customer as the marketer."