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Joff Redfern (Menlo VC) Discusses AI's Onboarding Conundrum & Adobe's Web-First Photoshop

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NOTE

**The Horizontal Product Problem in AI (and notion airtable loom) **

AI is exacerbating the activation problem faced by horizontal products like Loom and Notion. These products have so many uses that new users struggle to understand how to maximize their value. The problem is multiplied with AI products like chat GPT and BAR. The concept of good friction from the BJ Fogg behavioral change model resonates in this context.

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