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Joff Redfern (Menlo VC) Discusses AI's Onboarding Conundrum & Adobe's Web-First Photoshop
Oct 5, 2023
Former Chief Product Officer at Atlassian, Joff Redfern, discusses AI's onboarding conundrum and Adobe's web-first Photoshop. He highlights the importance of personalization and eliminating friction in AI applications. The release of Adobe's web-based Photoshop is also explored, including its design process and added features. Additionally, the podcast touches on rural internet connectivity, pursuing a life bucket list, and Joff's career switch to venture capitalism.
01:36:41
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Quick takeaways
- AI companies struggle with onboarding experiences, focusing on reducing friction but neglecting personalization.
- Building trust with users is crucial for AI apps to encourage sharing personal information and preferences.
Deep dives
Challenges in AI User Onboarding and Personalization
The rapid growth of AI apps is accompanied by high churn rates. As the excitement and novelty wear off, these apps will face lower growth and higher churn. Retention and personalization are key for long-term success. Onboarding experiences need to educate users about the app's capabilities while also personalizing the user experience. Building trust with users is crucial to encourage them to share personal information and preferences. Customizable prompts and pairwise refinement can help tailor the app's responses to each user. Friction can be valuable in the onboarding process, providing a bridge from familiar experiences to new AI-driven interactions.
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