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Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Invest Wisely: Evaluate SEO Costs Against Marketing Returns
Investing in SEO carries significant costs, including hiring product managers, agencies, CMS platforms, engineers, and potential designs. This cumulative expense can approach or exceed $1 million annually, prompting a critical evaluation of ROI. Companies must compare the speed of returns from SEO against other marketing avenues like brand ads, influencer campaigns, or paid search on major platforms. Strategic decision-making should prioritize an analysis of total investment versus expected timeline for returns, rather than following industry norms or competitors blindly.
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