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104. 6 Steps to Grow your Business Faster and Make More Money
Bedros Keuilian Podcast Show
The Follow-Up Fuels Sales Success
Successful sales are predominantly driven by effective follow-ups rather than the initial sale itself. Every lead that indicates interest but fails to complete a purchase signifies lost revenue. In businesses like coaching, leads can express interest—filling out preliminary information—but can still fall away without completing the buying process. To capitalize on potential sales, a structured follow-up method should be established. This 'monster follow-up system' involves reaching out via four distinct methods, two times a day for four consecutive days. This proactive approach includes calling the lead to re-engage and encourage them to take the next step towards purchasing or scheduling a call. Prioritizing and executing follow-ups ensures that potential leads are nurtured effectively for conversion.
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