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The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Perpetual Traffic
Intelligence in Targeting and Exclusions for Effective Marketing
To optimize marketing efforts, it is crucial to be intentional and use third-party tools to measure the impact of exclusions on platforms like Shopify. New exclusions are proving to be more effective than before, despite Meta's aim to showcase itself in the best light possible. The key lies in intelligently analyzing data to determine the best course of action, focusing on quality inbound traffic and making strategic decisions about targeting and exclusions for improved marketing outcomes.
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Listen to the best highlights from the podcasts you love and dive into the full episode