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Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis
Distribution First
Importance of Addressing Bottom of Funnel Content and Competitor Comparison
Addressing bottom of funnel content is crucial as potential customers are actively searching for it, and neglecting to create such content allows competitors to control the narrative. Being transparent about competitors and highlighting unique value propositions helps prospects to self-select based on fit, leading to more qualified sales conversations. It is essential to differentiate based on features rather than competing solely on price to stand out. Presenting benefits and capabilities upfront in content is effective for skimmers and aids in quick decision-making, as customers often compare multiple options before making a choice.
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