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#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
Creator Science
Understanding Short Form Content Differences Across TikTok, IG Reels, and YT Shorts
Short form vertical video content does not perform uniformly across platforms such as TikTok, Instagram Reels, and YouTube Shorts. The speaker's experience shows that content tailored for TikTok might not translate the same way on other platforms. TikTok favored shorter, informative videos around 10-20 seconds that were visually dense, while YouTube preferred slower-paced, more mature content with a focus on storytelling. Instagram Reels leaned towards visual, shareable content with subtitles due to its mute feature, facilitating easy sharing. This highlights the importance of adapting content strategies for each platform's specific audience preferences and characteristics.
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