Generating interest and engagement requires creating something that is not just a commodity but is specific, unique, and difficult to replicate. Focus on fostering connections and experiences that encourage sharing among peers, leading to a natural buzz. Events, like live concerts, illustrate this principle effectively, as they thrive on the value of shared experiences among attendees. Build your offering around a small, highly engaged audience that feels compelled to discuss and promote what you offer, ensuring that it's something they can't wait to share with their friends.