Marketing web3: Audience, Community, More
web3 with a16z crypto
Build and Trade; Everything else is Marketing
Building or trading is the core activity, with everything else falling under the umbrella of marketing. Marketing extends beyond what technical founders initially believe, involving aspects like company name, logo, social and community channels, media coverage, blog content, developer documentation, and job descriptions. Many founders and builders in the world of crypto and web3 fail to grasp the importance of marketing, possibly due to a lack of awareness or focus on product development. However, in web3, marketing should be a priority as it revolves around building communities and differentiating oneself from competitors. Tailoring marketing messages to technical or consumer audiences is crucial. While technical founders often lack marketing experience, they can develop this skill over time or hire experts. Overall, marketing should start early to capture the increasing attention in the industry.
Remember Everything You Learn from Podcasts
