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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: 12-Week Step-by-Step Framework to Crush Every Sales Quarter | Moving from SMB to Enterprise: How and When | Verticalised Sales Teams: Why They are a Gamechanger and How to Build Them with Ben Fiechtner, CRO @ Clari

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

NOTE

Own Your Pricing to Craft Deals

Effective deal construction hinges on understanding both your own pricing levers and the client's financial constraints, including operating expenses, capital expenditures, and cash flow. Rather than simply presenting pricing and discounts, successful negotiators engage deeply with clients to uncover their financial realities. This approach requires asking insightful questions and leveraging experience to navigate internal and external constraints creatively, ultimately leading to win-win solutions. The key is to treat pricing as an owner's responsibility, not just a procured approval, and to cultivate this skill through mentorship and practice.

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