171: George Mack: Sticky Ideas vs. Memes, What Makes A Good Name, Presidential Debate & Private Likes
Not Investment Advice
Sticky Ideas Spread: The Formula Behind Memes
The concept of memes, originally defined as ideas that spread, is criticized for causing confusion due to people associating it with funny images. The speaker suggests using 'sticky ideas' as a better term and offers a formula for creating sticky ideas: the total amount of emotion caused multiplied by how shareable it is. The more emotional and shareable the idea, the stickier it is, while increased complexity hinders its spread.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
