Not Investment Advice 171: George Mack: Sticky Ideas vs. Memes, What Makes A Good Name, Presidential Debate & Private Likes
24 snips
Jul 3, 2024 
Expert in branding and idea communication, George Mack, discusses sticky ideas vs. memes, the importance of a good name, the presidential debate fallout, and the shift from public to private likes on social media platforms with the NIA boys.
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Huk Tua Meme Origin
- The "Huk Tua" meme originated from a Nashville woman's response to a question about what makes a man go wild in bed.
- It gained surprising longevity and even led to her appearance at a Shaq concert.
Sticky Ideas vs. Memes
- Sticky ideas are better than memes because "meme" has become too ambiguous.
- A sticky idea is any idea that spreads effectively, combining emotional impact and shareability.
MAGA as a Sticky Idea
- Donald Trump's "MAGA" slogan exemplifies a sticky idea, contrasting sharply with Hillary Clinton's less impactful "Onwards" in 2016.
- Its simplicity and emotional resonance contributed to its widespread adoption.