Ep. 3: Casey Lewis of After School
The Creator Spotlight Podcast
Focusing on Key Insights in Information Overload
In the digital age, with an overflow of information and content consumption, individuals aim to identify the key takeaways and impactful quotes from various sources. This practice is crucial for both brand marketers and the general public, as they navigate through numerous campaigns and stories to extract the essential and actionable information. While the average click rates for newsletters are relatively low, focusing on delivering valuable insights without necessitating a click can enhance engagement. Understanding open rates, which typically hover around 60%, is vital for gauging reader interest and interaction.
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