A Wild Week at Netflix: Stuber’s Out, WWE Is In, and Subs Are Up
The Town with Matthew Belloni
Netflix's Strategy: Capitalizing on Other Studios' Franchises
Netflix's strategy for not releasing movies in theaters is driven by its belief in its platform's ability to create awareness due to its large subscriber base. By letting other studios take on the risk of franchise creation, Netflix can pick off established franchises to populate its streaming service, capitalizing on the desperation of other studios for revenue. This strategy allows Netflix to assert its power in the streaming industry without needing to invest the same effort as traditional movie studios.
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