The Town with Matthew Belloni
A Wild Week at Netflix: Stuber’s Out, WWE Is In, and Subs Are Up
Jan 29, 2024
Discussion on the departure of Scott Stuber from Netflix's film group, Netflix's deal with WWE for Monday Night Raw, and the increase in subscriber growth. Speculation on Netflix's movie strategy, the impact of content industry strikes, and potential success of upcoming movies at the box office.
32:23
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Quick takeaways
- Netflix's foray into live programming with a $5 billion deal for WWE's 'Raw' showcases the company's focus on engagement and expansion into new territories.
- The departure of Scott Stuber, head of film at Netflix, signals a shift in the company's film strategy towards unique, audience-specific content without the need for theatrical distribution.
Deep dives
Netflix's Shift Towards Engagement and Sports
Netflix's recent moves, including the deal with WWE for Monday Night Raw and its focus on engagement and time spent on the platform, reflect a shift in the company's strategy. With the goal of keeping viewership high and selling ads, Netflix is entering the live sports entertainment space. The WWE deal offers 150 hours of programming per year and presents an opportunity for Netflix to tap into a loyal audience and expand overseas. This move highlights Netflix's focus on engagement and its willingness to venture into new territories to drive growth.
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