A common misconception exists among companies regarding the discussion of costs and pricing. Many fear that revealing prices will deter potential customers, especially if they are on the higher end. However, consumers are often more deterred by the absence of pricing information, which creates doubt and a negative perception. When potential customers look for transparency—like restaurant menus with clear pricing—they are more likely to engage. Additionally, the concern about competitors knowing pricing is unfounded; industry players usually have a good understanding of each other's pricing structures, making this fear irrelevant. Recognizing these insights can encourage businesses to communicate pricing effectively to build trust and improve customer engagement.
You've probably heard the phrase "content is king" more times than you can count. But creating content that truly drives sales is easier said than done. Many biz owners struggle to produce content that hits on all levels: it feels authentic, builds trust, and makes an impact on their bottom line. You might be wondering: How can I create content that my target audience actually wants to read?
In this week’s episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting chat with Marcus Sheridan, author of "They Ask, You Answer", to discuss his proven framework for creating content that converts. Marcus shares his journey from near-bankruptcy to becoming a multimillionaire by simply answering customer questions honestly and transparently. You’ll learn the 5 types of content that every business should be creating, and how to use AI to enhance your content strategy. Listen in and discover the secret to becoming the most trusted voice in your market and driving more customers to your business.
Follow Marcus on LinkedIn at www.linkedin.com/in/marcussheridan or email directly at marcus@marcussheridan.com.
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