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The State of UGC Gaming in 2024

Naavik Gaming Podcast

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Opportunity in Advertising for Roblox

The potential growth through advertising on Roblox is significant. With the possibility of doubling bookings from $3.3 billion to $6.6 billion by implementing advertising, the platform stands to tap into a substantial revenue stream. Drawing on the success of advertising in mobile games, it is anticipated that advertising in Roblox can have a transformative impact, with vast opportunities for growth in the near and long term.

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