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How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)
Marketing Against The Grain
Reinforcement learning vs. AI czar in training AI models
An interview on the YouTube channel AI Explained discusses the shift towards using AI models to train other models. The conversation highlights the importance of ensuring the AI model is on our side and not deceiving us. The narrator applies this concept to a marketer's experiment, suggesting the use of an AI agent to undergo a secret shopper exercise and provide feedback for improving the customer experience. This approach saves time and helps in conversion rate optimization.
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