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Why CEO David Baszucki is ready for Roblox to grow up
Decoder with Nilay Patel
Analysis of Roblox developer earnings and the potential of new ad units
Roblox is seeing a healthy growth rate in developer earnings, with the spending of lower-ranked developers increasing faster than top-ranked ones. The long tail of developers is important for the platform's growth and the introduction of immersive ads aims to create memorable experiences. Roblox plans to create a developer-powered ad marketplace with portal ads, where users can visit branded experiences within the game. The optional and immersive nature of these ads has generated high demand from advertising agencies.
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