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Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
The Perceived Value of Effort and a Funny Iker Anecdote
Extra effort adds perceived value, similar to labor theory of value/nWorking with IKEA requires understanding the value of effort in product construction/nSuggesting a website selling pre-assembled furniture will get you fired from IKEA in 5 minutes
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