310: The NEW YouTube Strategy Every Business Owner Needs-To-Know
The Think Media Podcast
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Value First, Pitch Later
The key insight is to provide value first before making a pitch. By analyzing successful marketers, the speaker observes a strategy where short form traffic is used to drive viewers to YouTube videos that lead to a video sales letter. The 7-Eleven 4 rule suggests offering six hours of value content followed by one hour of a pitch. This approach led to a million dollars in sales within an hour during an event in Miami, highlighting the effectiveness of providing substantial value before making a sales pitch.
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