Value in Good Service Over Software

The company prioritizes partnering with existing software rather than building new tools. They believe in bridging old school service with a new age business model, focusing on good service and support. Innovation is seen more in the revenue model and service side rather than specific software. The speaker suggests that the emphasis on software in the industry has not necessarily made agents better, as the key value of agents lies in hard work, community knowledge, and market insights during the contract to closing process.