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#179: Crafting a One-Liner that Aligns Your Team and Elevates Your Brand

The StoryBrand Podcast

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Passion Fuels Business Success

Passion, not cash, is key in running a business. Authenticity is crucial as it resonates with the audience, leading to engagement and success. A successful one-liner for business includes identifying the customer's problem, offering a clear solution, and highlighting the resulting success.

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