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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Send & Grow by SparkLoop
Building a Successful Local Newsletter
To establish a successful local newsletter, simply sharing a few city events or news links is not enough. One must have a unique editorial direction that sets them apart from competitors, creating a 'moat' of differentiation. This distinctiveness is crucial for long-term sustainability and to avoid easy replication by others in the market.
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