Maintaining Personal Connections in a Community

The average reader of the newsletter is a 50 to 60-year-old woman in Annapolis, where the majority of readers are over 50 years old and mostly women. The demographic breakdown aligns with the population of Annapolis, which has more older residents and fewer younger ones due to limited opportunities and high living costs. The newsletter values personal relationships with subscribers, focusing on individual responses to emails, comments, and messages. Despite scaling up, maintaining personal connections remains a priority to provide a valuable and community-focused service.