Using AI to Create Personas and Identify what they might talk about

By using Chat GPT, one can create a persona for a commercial satellite operator by listing hopes, fears, emotional triggers, and decision criteria. It is essential to review and correct the generated persona to ensure accuracy. This tool provides insight into the decision-making process, preferences for choosing service companies, and even allows for running sales scripts. In one example, the tool initially missed including risk management until corrected. Additionally, Chat GPT can provide ideas for content strategy by suggesting topics like units of measurement and naming conventions that can be relevant to professionals in the space industry.