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$100M Leads Audiobook Part 2 – Engage Your Leads | Ep 587
The Game w/ Alex Hormozi
The Value of Lead Magnets in Generating Customer Engagement and Sales
Create a valuable lead magnet that people would pay for on its own. This will entice them to want more from you and increases the likelihood of future purchases. Good lead magnets generate engaged leads and customers at a lower cost. Remember, even free stuff has a cost - people give their time before money. So ensure your lead magnet is worth their time or they won't buy from you again. If they find your lead magnet valuable, they'll consider your core offer worth their money.
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