SPI 791: How to Generate More Course Sales and the Crossover between Data and Art with John Ainsworth
The Smart Passive Income Online Business and Blogging Podcast
Value in Email Marketing
The key insight from the conversation is the importance of providing value in email marketing. Emails should focus on delivering valuable content to subscribers, addressing their pain points, and ultimately offering solutions. A recommended framework includes 11 emails spread over two weeks, each covering different aspects like pain, agitation, solution, gain, logic, fear, and FAQs. By first empathizing with subscribers' pain points and offering valuable content before any pitch, marketers can build credibility and trust with their audience.
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