Avoid Hiding, Empower with Clarity

Do not label sections as FAQs if you want to engage your audience effectively; hiding information can lead to diminished trust. Instead, provide detailed and honest answers to the most common questions at the forefront to cater to individuals who are already highly product aware, seeking specific and factual information. Ensure that your answers eliminate further confusion and foster an open line of communication. Use descriptive headlines that directly address key inquiries rather than generic terms like FAQs, as this approach encourages readers to engage and find the information they need without additional clicks.