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Providing Value Before Selling in Email Marketing
Prioritize delivering value in email marketing before making any sales requests. New email subscribers should receive valuable content over the first 30 to 60 days. This value can be in the form of quick tips, stories with lessons, or behind-the-scenes insights. Regular communication about new podcast episodes, blog posts, or videos can reinforce this approach. If starting without existing content, focus on providing valuable insights directly within emails. Utilize tools like subjectline.com to craft compelling subject lines that increase email open rates, as effective subject lines are crucial in nurturing relationships and ensuring the audience engages with the content. This strategy falls under the category of 'nurture emails,' emphasizing relationship building through valuable communication.