New Leverage in a World of Infinite Choices

In a world of infinite choices, individuals have re-earned leverage through voluntary connection. Previously, with limited options like three TV networks, programmers had leverage due to viewers' limited choices. However, with the abundance of content online, individuals now face the friction of infinity, leading to a new kind of leverage. Consumers overwhelmed by options tend to stick to familiar sources, reducing noise and seeking convenience. This shift has moved gatekeeping responsibilities down the chain, challenging individuals to navigate the vast array of cultural content available.