Akimbo: A Podcast from Seth Godin
Friction (E)
Mar 20, 2024
The podcast explores the concept of friction, discussing its dual role in providing leverage and balancing efficiency. It delves into cultural change strategies, success in acting and marketing, and the challenges of brand marketing and advertising.
23:07
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Quick takeaways
- Leverage in rowing comes from pushing together in the same direction, not moving the water.
- Friction is crucial for enabling movement and traction, highlighting the importance of leveraging it effectively.
Deep dives
The Mystery of Water Movement
When 11,000 athletes compete in the head of the Charles regatta, where they all push water with their ores in the same direction, the question arises: where does the water go? Despite the athletes pushing as hard as they can, the water itself does not move significantly. The act of rowing in the same direction creates leverage, propelling the boat forward with the water remaining relatively stationary. This phenomenon showcases the role of leverage in rowing rather than the direct movement of water.
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