Akimbo: A Podcast from Seth Godin Friction (E)
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Mar 20, 2024 The podcast explores the concept of friction, discussing its dual role in providing leverage and balancing efficiency. It delves into cultural change strategies, success in acting and marketing, and the challenges of brand marketing and advertising.
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Friction and Leverage in Rowing
- Rowing doesn't move the water, it creates leverage against it to propel the boat.
- This leverage is based on friction, which is often seen negatively but is essential for movement.
The Importance of Friction
- Friction, while often minimized in design, is crucial for control and change.
- Ice skates, for example, work because they have some friction, providing leverage for movement.
Gatekeepers and Leverage
- Gatekeepers provided leverage because they created friction, limiting access and increasing the value of entry.
- The internet and modern technology have reduced friction in many fields, lessening this leverage.