Akimbo: A Podcast from Seth Godin cover image

Friction (E)

Akimbo: A Podcast from Seth Godin

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Navigating the Challenges of Brand Marketing and Advertising

Exploring the complexities of brand marketing and advertising, focusing on issues such as measuring effectiveness, high costs, and the time required to see results. Insights shared from selling advertising for a startup magazine, highlighting the struggles with persuading small businesses to engage in brand advertising.

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