Exploring the complexities of brand marketing and advertising, focusing on issues such as measuring effectiveness, high costs, and the time required to see results. Insights shared from selling advertising for a startup magazine, highlighting the struggles with persuading small businesses to engage in brand advertising.
This is where leverage comes from
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com.
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
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