Instacart's revenue is on the rise, but they don't make much money off groceries. However, their ad revenue is growing, which means ads will become a larger portion of their total revenue. Instacart aims to compete with Amazon by focusing on advertising connected to the shopping cart. They want to make no profit on sales and instead target the 'share of cart.' The little ads that pop up at checkout are powerful and can drive more sales. Instacart should be valued at around $6-9 billion based on their earnings. The IPO market is benefiting investors like CoSLA, Y Combinator, Sequoia, and Andreessen Horowitz, who were early backers of Instacart.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode