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252: Erica Schneider — Build Your Personal Platform (And Not Just a Brand)
The Bootstrapped Founder
Principles of Writing: Hooks, Cliffhangers, and Power Words
Understanding the principles behind good writing is key: tap into people's emotions, intrigue them, create cliffhangers. Then focus on mechanics like using active voice, present tense, and power words. Forget self-promotion and make it about the reader, not yourself. That's how online writing works.
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