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Shaan Tells All: Shepherd Sells For $52M, Paper Gains, Plus Why B2B Influencers Are Coming
My First Million
Depth of Trust Over Numbers in Evaluating Audience Engagement
Measuring the true engagement of an audience goes beyond surface metrics like followers or views. The depth of trust matters more, with bookmarks, link clicks, and revenue being more valuable indicators. Trust can also be gauged by actions like showing up physically or setting alarms for specific content. Brands like Apple demonstrate the ultimate trust where customers eagerly await product launches.
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