Funnels Don't Build Businesses: Here's What Does
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Marketing Goal: Making Selling Unnecessary
The goal of marketing is to make selling unnecessary, where marketing efforts should lead to a seamless transition to the selling stage. Light bulb three symbolizes marketing efforts, while light bulb four represents the offer, encompassing product, bonuses, pricing terms, and guarantees. By encompassing all aspects of the offer in one column, it simplifies the marketing process. Emphasizing other elements beyond the price and merchandising tactics can lead to easier sales. Light bulb five signifies the successful outcome, answering the customer's question of 'What's in it for me?'
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