
Growing Your Podcast Starts With WOW Content
School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
Creating Wow Content for Podcast Growth
Creating wow content for podcasts is crucial for growth and audience engagement. Wow content sparks word-of-mouth recommendations, with almost 80% of podcasts being discovered through this means. Wow content engages the audience to the point of 'driveway moments,' where listeners are fully consumed and transcended by the content, escaping from everyday worries. Identifying a niche as the foundation for a successful podcast is emphasized to stand out in a content-saturated world. The niche should reflect a unique blend of the podcaster's passion and expertise, meeting the listeners' needs and filling a void. The element of surprise is key in keeping the audience engaged, as it adds a layer of interest and captivates the listeners' attention, making them eager for more. While AI tools can help in content polishing, injecting personal stories is essential to create a deeper connection with the audience and avoid generic advice, ensuring the content remains engaging and resonant.