761: Is A Membership Your Next Biz Move?
The Goal Digger Podcast
Limit Access to Boost Value
An open marketing model for membership sites may initially attract members, but it risks delaying purchases as potential members save decisions for later. Establishing limited promotional periods enhances urgency, encouraging immediate buying behavior. By reducing promotion frequency to four times a year, significant membership growth is achieved with less effort. This strategic shift resulted in welcoming hundreds of new members per promotion, proving that scarcity can effectively drive demand and increase overall membership numbers.
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