236 - Lean in to what makes you different — with Dr. Emmanuel Probst
The Futur with Chris Do
The Importance of Understanding Your Mission
If you make a product or perform a service, people are going to have an opinion about the articulation. What's non-negotiable is the mission of your brand and how it will be delivered. Ipsos has a lot of metrics but one test that a brand cannot fail is do people understand what you're trying to do here? Do they understand the benefit to them?
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