How to hijack attention: Lessons from jingles, candy crush, and betting sites
My First Million
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Utilizing Earworms for Learning and Marketing
Utilizing songs and jingles to teach information through earworms can significantly enhance recall and memory retention. Earworms are repetitive snippets of music or slogans that get stuck in one's mind. Leveraging earworms in marketing can associate a brand with positivity and improve brand recall. Despite the belief that this technique is outdated, it is akin to fashion trends and can resurface in popularity when reintroduced.
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