Marketing Tips for E-commerce Businesses

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The speaker is discussing their perspective on helping a commerce business with marketing, which is applicable to all kinds of businesses.
The content created for a business should be appealing to the CEO or marketing director in order to gain traction and be implemented effectively.
One-on-one outreach can be an effective way to promote marketing solutions to businesses, such as contacting them through LinkedIn and showing them what they could implement to improve their site.

Today Josh speaks with Roy Steves about the chaotic life of the marketing and agency world.

Some of the topics we dive into are:

The emotional rollercoaster of starting and maintaining a marketing agency.
The issues of incentives, scope creep, and managing expectations with clients.
Advice for young people getting into marketing and the agency world.
What Roy and I would do differently if we had to start again.
Escapism, imposter syndrome, and the trappings of success.
Existential threats, and the importance of therapy for entrepreneurs.
AI, machine learning, and the unexpected implications of complex systems.
Crypto, Brave, and BAT.
The future disruptions in digital marketing, social media, and the attention economy.
And lots more.

Roy is an industry veteran, who over the last 20 years his career evolved from being a programmer to running several of his own businesses, being the VP of Digital Marketing and CMO of two prominent eCommerce brands, to ultimately co-founding StatBid in 2015.

StatBid is a boutique paid search and SEO agency, where Roy and his team work with direct-to-consumer eCommerce brands to optimize and scale their digital marketing.

Connect with Roy: