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Ai Agents: The Future Marketers You Can't Afford to Ignore
Marketing Against The Grain
Prepare for the New World of AI and Agents
Businesses should prepare for the transition to AI by mapping out customer journeys, identifying jobs to be done that can be automated, prioritizing them, and working on improving the models as technology evolves. Companies like Apple, despite having a head start with Siri, might need to replace their AI infrastructure due to its limitations. The focus is shifting towards agents and AI in search, with Google transitioning from a search engine to an action engine.
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