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Building Trust and a Client-Centric Business
Building trust and a client-centric business involves guiding clients through a funnel process where they go from knowing about you to liking and trusting you, which leads them to become paid clients. This transition is nurtured by regular and valuable email communication specific to their needs. Once a client makes a purchase, the focus shifts to ensuring a positive client experience from the first interaction to the end of the engagement, aiming for continual improvement. It is crucial to align your business model with your personality and strengths to avoid building a business that is not fulfilling. Resist the temptation to imitate others and instead, tailor your business to align with your values and preferences.