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E012: How to Win BFCM/Q4 in eCommerce | Paid Ads, Creative, Offer Structuring, Email Marketing, Collaborative Commerce & More | Nick Shackleford, Chase Dimond, Dara Denney, Daniel Okon
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**Thoughts on offers and the need to offer a deal **
In order to convey value to consumers during BFCM, it is important to structure the offer in a way that is both profitable and enticing. One example is bundling products together, which makes sense for many brands. Additionally, offering limited edition items or gifts with purchase can attract consumers looking for deals. For example, Fluid, a bathtub brand, is including a limited edition candle in their bundle for Black Lives Monday, retailing for $38. This approach takes into account both profitability and consumer demand.
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