Press coverage can be a significant growth strategy for startups, contrary to common advice. Over 20% of successful consumer startups have attributed their early growth to press coverage. Having a compelling story and consistent news updates can help attract reporters' interest. Startups should highlight the most interesting aspects of their products to engage the average consumer. Utilizing PR as an untapped growth channel can lead to early user acquisition. Founders can leverage their own platforms to create buzz around product launches and generate their own news, showcasing the potential for self-promotion in today's digital age.
Episode 113: Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.
Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users
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