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Master Marketing with the Right People
Building and organizing marketing for a company requires a focus on essential core advice that has been consolidated from various sources like emails and video calls. The quality of marketing directly hinges on having effective leadership and a strong team; a bad marketing leader or team can lead to failure. Startups should prioritize hiring marketers who are well-suited to their stage of development and able to drive growth and creativity. This foundational approach could potentially culminate in a comprehensive resource, like a book, to guide new companies in their marketing efforts.