New Books in Technology cover image

Jeff Jarvis, "The Gutenberg Parenthesis: The Age of Print and Its Lessons for the Age of the Internet" (Bloomsbury, 2023)

New Books in Technology

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From Coffee Houses to Digital Voices: The Evolution of Public Discourse

The transition in print technology after 1800 notably transformed public conversation and media's role in society. Innovations like stereotyping, steam-powered presses, and typesetting machines scaled print operations, establishing mass media characterized by a top-down approach. This mechanization made print more accessible but diminished public interaction, reducing opportunities for feedback and conversation. The emergence of the attention economy shifted the focus to advertising, further alienating public discourse. The internet has reintroduced a platform for public expression, empowering individuals to share thoughts and engage widely, though the quality of this public conversation has declined. Despite the expanded avenues for voice, society grapples with the loss of meaningful, rational dialogue reminiscent of earlier coffee house discussions.

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